Branding project and promotional design for The Hutong Café.
The Hutong is a new, bespoke café at the entrance of the Royal William Yard. The business centres greatly around the number 3; set up by 3 members of the Harman family, using 3 cultural faculties to satisfy 3 initial senses. So it was this number that I developed the branding around. The 3 sides of a triangle connect and then continue. The sides become 3 separate lines, which can be deconstructed and re-assembled in endless combinations, to succinctly and/or abstractly portray different facets to the business. The three lines create a new alphabet inspired by The Hutong's Eastern roots.